Ajmera Trends Franchise

Complete, On-Ground Look at Investment, Models, Pricing & Support

Overview

From Benipur (Darbhanga, Bihar), we bring a ground report on Ajmera Trends—a Surat-based apparel brand founded by Ajay Ajmera—covering its franchise investment, store formats, retail pricing examples, customer feedback, and company support. With a manufacturer-to-retailer approach and 350+ stores across India, the brand positions itself as a low-investment, family-fashion franchise.

Why Clothing Retail Still Works in India

“Roti, kapda aur makaan” may be basic needs, but fashion today goes far beyond necessity. In a digital-first India, wardrobes are bigger, purchases are more frequent, and value-for-money with variety often decides where people shop. That is the gap Ajmera Trends aims to serve: affordable pricing + wide assortment.

Key driver: By supplying direct from manufacturer to retailer, the brand claims to reduce intermediary margins so franchisees can sell aggressively without compromising quality.

About Ajmera Trends

• Parent ecosystem: Ajmera Fashion (Surat), founded by Ajay Ajmera
• Footprint: 350+ stores (pan-India)
• Positioning: One-stop family store—Women’s, Men’s, and Kidswear
• Pitch: Competitive pricing, breadth of designs, and operational support

In the video store tour, the host also notes that Ajay Ajmera personally attended the opening of the Benipur store—an indicator of leadership involvement that many first-time franchisees value.

Franchise Formats (Models A–D)

Ajmera Trends offers four store models. Based on the transcript:

• Model A: Sarees only (Ladies—Saree focused) Starts with the Investment range of 12 lakh and Above

• Model B: Women’s wear expansion — Saree + Salwar Suit + Kurti/Leggings/Jeggings. starts with the Investment range of 25 lakh and Above 

• Model C: Women’s Wear (fuller range) + Kidswear . Starts with 40 Lakh and Above

• Model D (Flagship): A-to-Z family store — Women’s + Kidswear + Menswear (complete variety) Starts with 60 lakh and Above

Investment & What’s Included

• Starting investment: ₹12–13 lakh (as per the video)

• Includes: Franchise fee + interiors + opening stock

• Scaling: Higher models/assortments increase investment and potential margins

• Support mentioned: Store design, interiors, merchandising guidance, staff assistance, and ongoing brand coordination

Note: Actual investment varies by city, size, and chosen model. Always confirm with the brand.

Inside the Benipur Store: Real Price Examples

The Darbhanga store tour captured live retail price points (for customer reference):

Sarees

1. Entry range from ₹217
2. Chiffon/party-wear around ₹600
3. Upper ranges up to ₹5,000+

Suits

1. Fabric sets from ₹300
2. Stitched display suit ~₹3,000

Menswear

1. Jeans ~₹470
2. Formal pant ~₹497

Kidswear

1. Ganji from ₹27
2. Cotton set ~₹188
3. Dresses from ₹388

Franchise Owner Speak: 3 Months In, “No Price Complaints”

The Benipur store’s franchise owner, Mukesh ji, shared:

• Store is ~3 months old
• Team size 13–14 staff
• Consistent daily footfall; customers appreciate pricing
• Reported no complaints on price so far
• Praised company support—from interiors to assortment planning and leadership access

The host also notes a broader claim from Ajmera Trends communication: a high proportion of stores have recovered capital and are now profitable. Treat this as brand-reported performance—your mileage can vary.

Localisation Matters: Serving Mithilanchal Taste

One reason cited for strong customer response: the variety tuned to local taste. The franchisee coordinates with the Surat team to secure designs and categories that match Mithilanchal preferences, with quick turnarounds for requested items.

What Customers in the Video Said

On-camera buyers highlighted:

• “Very good range”
• “Prices feel right”
• “Quality is soft and comfortable”
• “Will come again”

The Ajmera Approach: What You Can Expect

1. Manufacturer-to-retailer supply to protect pricing power
2. Model flexibility (A–D) to start small and scale
3. End-to-end support for interiors, VM, opening stock, and training
4. Leadership engagement during openings and audits (as seen in Benipur)

How to Apply for an Ajmera Trends Franchise

1. Contact the brand (phone/form as provided in the video description).
2. Share basic details: City/area, store size, property photos, frontage, and footfall indicators.
3. Choose your model (A–D) based on budget and local demand.
4. Get interiors + stock plan from the brand and finalise the launch timeline.
5. Recruit and train staff; align on assortment and opening offers.
6. Tip: If a location inquiry already exists in your area, the brand may (not guaranteed) suggest available sites.

Editorial Summary

If you’re exploring low to mid investment apparel retail with a branded play, Ajmera Trends offers an inclusive entry point (₹12–13 lakh) and an assortment-led format that can serve value-conscious families. The Benipur store’s early feedback—steady footfall, team of ~14, no price complaints—is promising, especially in a price-sensitive market.

Important Disclaimer

All numbers, prices, and claims in this article are derived from the on-ground video tour and interviews at the Benipur (Darbhanga) store. Prices, margins, assortments, investments, and performance vary by city, store size, and time. This is not financial or investment advice. Please conduct your own due diligence before investing.

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